The idea of Elbify company started from personal love towards e-biking – and understanding the immense market potential. The whole team has been e-bike enthusiast for a long time, in addition to being professional players in industrial design and development for more than 50 years combined.
Paolo Monasterolo, CEO and originator of this project, has been distributing and selling premium class e-bikes in Northern Europe. The understanding of sales dynamics, component technologies of e-bikes and huge market potential of premium e-bikes led him to the easy conclusion – to build a world class team to make the best folding e-bike imaginable. And so, during a period of 16 months in 2014-2015, one of the foremost industrial designers in the World Paavo Pietola, gave Elbify a prestigious easy to fold, lightweight, innovative frame, packed with hi-tech features carefully selected by Johannes Väänänen (Inventor and software genius) and Paolo. Later on Luca Bochese, precision-oriented engineer and pioneer of several mechanical innovations, joined us in the Elbify founders club to bring in the needed contacts and technologies to manufacture lightweight frames from carbon fiber and other exotic materials.